Currently showing posts tagged: campaigns

open letter to Avaaz

By , October 21, 2010 1:14 pm

Dear Avaaz,

I am a huge fan of Avaaz and regularly sign petitions. The beneficial changes the organization has achieved so far across the world are truly staggering and inspirational.

However the latest email I just received from you entitled “Hilton sex slaves” did not quite meet the high standards that I customarily expect, and in fact demand from an organisation whose now enormous membership base enables it to wield immense global political power.

The language used in the email sounds worryingly similar to the kind of article frequently found in the UK tabloid press, which deliberately uses sensationalist language (and frequent use of bold typeface) in order to manipulate the reader into agreeing with the writer’s viewpoint.
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